Small Business Marketing – Top Tips For An Effective Strategy

Small business marketing is just like any other type of marketing, despite what many people (including so-called marketing consultants) will tell you. There’s no big secret to marketing a small business, except you need to remember marketing is a process and not an event. To market a small business effectively, you need to stop thinking of marketing as something you do once every now and again, and begin to think of it as something you need to do constantly. Many business will market themselves only when they realise the phone has stopped ringing, or the shop is empty. But this is the worst strategy to follow, and once you realise marketing is a process, your business will be much better for it, so so will your bank balance.

Three strategies for an effective small business marketing process

1. Create a marketing plan. If you really want to have a marketing process, you need a plan to follow. It doesn’t have to be complicated, but it should detail what you need to do every month, week, and sometimes every day. In effect, you are creating a marketing calendar, and then a plan to follow for the stuff that needs to be done regularly. This can be anything from a plan to send out a piece of direct mail or to run an ad in a magazine. Make the plan and stick to it.

2. Stick to your marketing plan. As mentioned above, you need a plan, and sometimes this can mean doing some marketing every single day. In fact, having a daily routine for your marketing is extremely effective, because it means you’re doing something constantly. One daily habit to get into is to send out an email to your customer list, since this can have a massive return on investment (ROI). Even better it’s quick to do, and cheap (almost free).

3. Keep going. You have to remember the effects of marketing don’t show themselves immediately, and the longer you do it, the more chance you have of success. You also need to remember the effects will increase over time, until each bit of marketing you do stands on the stuff you’ve already done, and that almost always makes for some very healthy profits.

This may seem a simple strategy to follow, but you may well be astounded at the results you get if you put it into practice and keep going. Just doing a few hours a week can make a big difference to your business, and within a year or so the effects can be incredible. The overall lesson is: don’t leave it until things get bad. Do it at all times (even in the good times) and watch your business thrive.

 

 

What is Email Marketing?

Email marketing is a term defining the action of businesses sending a message. This message is sent to a group of people through the electronic mail. It includes advertisements, sales or solicitation. Any email that helps in generating customer loyalty and trust in the product. Therefore, email is an efficient way to stay in touch with your customers and promote your business.

Moreover, with the help of small business email marketing, you can easily reach a wider range of clients. This saves money and time and provides a go-to database you can tap into when you have a special promotion or product announcement. It can be said that there is no guarantee that your message will reach 100% of your targeted audience, but then again no online marketing can guarantee that.

Let’s take a look at 10 reasons why sending email tops any form of online marketing.

Small business email marketing is beneficial for all the business regardless of their size.

  • Email has a Larger Reach

Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was 3.9 billion. According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.

Furthermore, it can be said that email is the currency of the web. The reason is that whoever is online has an active email ID. Thus, there is no way better to than email to reach a wider range of customers. Email is growing at an exponential rate.

  • Creates Brand Awareness

When you send an email to your clients, you are exposing them to your brand and business. With the help of strategic planning and smart design, your business will build value with ongoing email campaigns. This will lead to you staying at the top of your customer’s mind. Further, it will increase the chances of potential customers to buy your products. As a result of this, you can turn the clients into loyal customers.

  • Cost Effective

What is the most appealing benefit of email marketing? It is the return on investment as the businesses does not have to incur postage fees or advertising fees. Email grows your list and contact database with each campaign sent or email list purchased.

  • Segmentation

With the help of small business email software for marketing, you can send emails to subscribers who meet the specific criteria. For instance, there is a sale of sports goods. The email can be sent to those customers who have an interest in sports. A report stated that those who used segmentation in the email have improved the chances of engagement.

  • Call to Action

Another benefit of email campaigns are that it calls to action. Email marketing is a great tool for taking advantage of impulse buying. It allows the customers to see a good offer and buy it within just two clicks. With a great call to action and link to check out, email newsletters can increase sales.

  • Easy to Track

It is easy to see where you are doing something wrong in email and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list. This small business marketing software lets you track, conversion and click through rates. This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.

  • Result Seen Immediately

When a business sends an email, they can witness the results in few seconds. A great sales marketing plan is 24-hour sales. It forms a sense of urgency and convinces the subscribers to take action immediately.

  • Easy To Create

To make email marketing successful, you don’t need a huge team. You can without any trouble create an email campaign with the help of templates, images, and logos. Then simple paste or write in your message and call to action. A great email marketing software will also track your opens, and clicks and provide complete statistics.

  • Shareable

The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.

  • Email will be Around

Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent. It was sent to almost 400 people. Since its inception, email has been growing consistently. Previously you needed a developer to create an email but now you can easily send emails.

Hence, creating an email list is a stable and long-term investment. It will be beneficial in the years to come.

Who can I use to Manage my Email Campaigns?

Email marketing is a cost-effective tool that is easy to manage. Choosing a good company to service your needs is important.

A good software enables you to create highly engaging emails. Along with this, it helps you in handling your contacts, tracks the performance your email campaigns and divides the customers into groups. The email list you created for you to use in future and stay in touch with your customers. It makes sure that your email does not end up in the spam folder.